Web & landing pages
These examples below are a collection of "Before & After" snapshots where I collaborated with designers and coders to transition the sites from "static desktop viewing only" to responsive web design for a better user experience and ultimately, increased conversion across multiple platforms: desktop, tablet, and smartphone.
Site redesign
Original landing page designed only for viewing on a desktop or laptop computer. If you were on a smartphone or tablet, you'd have to "pinch in, pinch out" to view the offer. In other words, sayanora!
Redesigned landing page incorporating responsive design. Conversion on mobile devices increased by 40%, and overall conversion increased by 15%. Even the conversion on desktop devices increased. Launched in 2015.
Site redesign
Site redesign
Similar to Delta, this landing page was originally designed with only desktop/laptop viewing in mind. Little did we know that by 2012, over 50%* of cellphone users would be walking around with a mini-computer in their pocket (aka "The Smartphone"). *Source: www.comscore.com/Insights/Blog/US-Smartphone-Penetration-Surpassed-80-Percent-in-2016
Not surprisingly, after the responsive site was launched, mobile conversion soon shot up by 40%. Launched in 2015.
Site redesign
Site redesign
Original landing page. Seemingly launched around the same time Al Gore invented the Internet and possibly designed using Netscape Navigator.
Rebranded and redesigned landing page incorporating responsive design. Launched in 2015.
Site redesign
Site redesign
Original landing page.
Redesigned landing page utilizing responsive design for better UX across all platforms.
Site redesign
Site redesign
Original homepage
Rebranded and redesigned website incorporating responsive design. Launched in 2014.
Site redesign