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A sampling of catalog product descriptions, workout guides, social media posts, eBlasts, press releases, and bottle labels I’ve written and reviewed the copy for prior to sending to press.
Catalog copy – product descriptions that are direct and to the point, with every word having a purpose.
Ultimate Nutrition Product Catalog Spring/Summer 2013
Ultimate Nutrition Product Catalog Spring/Summer 2013
Ultimate Nutrition Product Catalog Spring/Summer 2013
Ultimate Nutrition Product Catalog Spring/Summer 2013
FLEX July 2013
FLEX July 2013
Nutrition guides – tailored to specific fitness objectives based on the latest research.
Social media posts
There's much more to tryptophan than just making you sleepy: http://healthyeating.sfgate.com/benefits-l-tryptophan-6668.html
Is a pre-workout stretch really the best way to get warmed up for a workout. Read and decide for yourself: http://www.ncbi.nlm.nih.gov/pubmed/22692125
Working several muscles at once is always more effective than isolating just one, both in utility and appearance.
There's much more to tryptophan than just making you sleepy: http://healthyeating.sfgate.com/benefits-l-tryptophan-6668.html
eBlast
eBlast
eBlast
eBlast
eBlasts
Bottle labels
Bottle Label I researched all claims and worked with our FDA lawyers to make sure they were compliant. Launched 2013
Bottle Label I researched all claims and worked with our FDA lawyers to make sure they were compliant. Launched 2012
Bottle Label I researched all claims and worked with our FDA lawyers to make sure they were compliant. Launched 2013
Bill Wilmore signs with Ultimate Nutrition
Bill Wilmore signs with Ultimate Nutrition
Press releases